Joyous Tea
Brand Positioning
Creative Production

Joyous tea is a fruit tea drink from Taiwan that serve drinks that combine fruit and tea. Other than beverages, they served lunch, dinner, and snacks as well.

Challenge

Client wants us to redesign and reposition their brand into the market as a place where consumers can enjoy and relax.

Solution

After some research and analysis, we found out that they could utilize their shop space to create an indoor beach theme concept to attract consumers to visit their place more often.

Result

Overall brand and interior visual has been brightened up. Increase of audience visiting their store.

Brand Creation & Positioning

Mood Board

Packaging & Design

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